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Hello, I’m Lisa Zent

Senior Event Strategist, ESN

(859) 420-4816

My role as liaison between associations and hoteliers taps into my strengths as a negotiator. But I can’t transact the best contract without truly understanding each client’s objectives and knowing the field well enough to find the location that will exceed expectations.

That’s why I’m involved in every step, from determining client needs to negotiating the contract to site inspection – and why clients can trust me to be their partner.

The keys to success in this role revolve around:

  • client relationships:  nothing is more important than delivering on client needs
  • market knowledge:  networking with locations, site visits and market research help me develop a vast knowledge of the field
  • logistical acumen:  I remain attuned to the details of each event so clients can relax
  • negotiation:  a career in the industry has given me the confidence and capacity to find the best terms for my clients

I’ve devoted my entire career to the travel industry. I never tire of the experiences my job affords me, but the real joy comes from exploring new places and old favorites with my family. There’s nothing like creating a new adventure for those I love.


“Lisa Zent is an amazing individual to work with! She is the ultimate professional while making it fun to do business with. Her knowledge from the hotel side that she brings into the meeting planner world is invaluable. I think one of her greatest strengths is negotiating on behalf of her customers. She is also well versed in city-wide groups and continues to protect her clients with terms as well as the hotel and convention center community making sure that it is a win win situation. I would recommend Lisa to any client that is looking for a go getter and someone who is passionate about her job.”

Melissa Daniels
Global Sales
Hyatt Hotels Corporation

“Lisa Zent with Experient has made our lives easier! From gathering leads to contract negotiation and monitoring the pick-up, she takes care of all the details and makes sure we are taken care of in all aspects. She rocks!”

Kellye Baker
Director of Event Planning

“Lisa Zent is a true professional who always represents her clients’ best interests. She works tirelessly with our hotels to guarantee successful deals and relationships every time. Lisa’s knowledge of accounts, attention to detail, and wonderful partnership are just a few of the many reasons I enjoy working with her!”

Michele Oberst
Director, Worldwide Accounts
Hyatt Hotels Corporation

“I was skeptical of what Conferon, now Experient, could do for my organization but it has been a very helpful relationship. Lisa is exceptionally good at making sure I avoid mistakes and create a good conference.”

M. Gatz Riddell, Jr, DVM
Executive Vice President
American Association of Bovine Practitioners

“I consider Lisa Zent and Experient my number one partner when it comes to planning and managing large scale conferences. Lisa has been my rep for over eight years now and the knowledge and assistance she provides me cannot be matched. She is the first person I call when starting a new project and I always rest easy knowing she is only one phone call away if I have any contract questions. I honestly couldn’t do my job without Experient or Lisa.

Jaclyn Huff
Event Manager

“We simply would be unable to run our annual conference without the dedicated work of our Experient team. They handle our site visits, contracts, food and beverage guarantees, on site management and housing with the expertise and professionalism our members value. The have saved us far more in meeting expenses than we have spent in fees. They are a valued part of our team and a great, fun, enjoyable group to work with at each step.”

K. Fred Gingrich II DVM
Executive Vice President
American Association of Bovine Practitioners

“Lisa Zent feels like a member of the AAPM team. Yet she can step back and see our meetings from a bigger perspective. Having Experient’s leverage and Lisa’s expertise is a welcome “We’ve got your back” feeling.”

Karen MacFarland, CMP
Senior Meetings and Programs Manager
American Association of Physicists in Medicine

Dependability – it may not be flashy, but it’s the key to succeeding in an industry with so many resources, details and options.

As Senior National Account Manager for Experient overseeing key clients, I build relationships on dependability. My clients know they can rely on me as a trusted consultant because I pride myself on working with the highest ethical standards.

My Personal Statement

“I am committed to developing and maintaining a relationship that is based on the highest ethical standards and being your trusted advisor.  As a personal consultant, who is detail-oriented, I will listen carefully and offer strategic advice to help grow your organization.  I will lean on the Experient and Maritz Travel colleagues to stay current with growing trends and concerns within the industry.”

My Contact Information

Address: 309 Hart Road, Lexington, KY 40502
Phone: (859) 420-4816

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