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Hello, I’m Diane Steele, CMP

Senior Event Strategist, ESN

(214) 509-0589

My 25+ years in this industry has provided me not only a wealth of experience and knowledge but also invaluable relationships which gives you, as a client, a comprehensive resource right at your fingertips!

Sharing the best practices discovered by managing over 8,400 events annually and $1.2 billion of total spend, helps make each of our representatives better resources for our customers. This allows us to help our customers discover emerging trends, benchmark destinations and venues, and validate precedents that can have notable impact on their events. We have the privilege of working with some very smart customers like you, which helps continuously accelerate everyone’s development. The end result is delivering more dollars to your bottom line.

And thanks to the collective data and knowledge secured by contracting 4.6 million room nights annually, you can be confident you are receiving the optimum combination of rates, concessions, and terms every time.


“Words can’t describe the wonderful partnership we have with Diane Steele and Experient. I’ve had the pleasure of working with Diane over the past six years and she has done a wonderful job. Her knowledge of our group and her contact with vendors has made our contract negotiations very seamless. I could not imagine doing any business with another person. If you are looking for rock star service, give her a try. You will be amazed.”

Darrell Hagans
Training Coordinator
FIREHOUSE Software, A Xerox Solution

“If you are currently siting and negotiating contracts for meetings on your own, stop! When you work with Diane and Experient you get a true partner you can trust to have your back and provide you with timely advice, incredible insight, industry knowledge and unmatched enthusiasm, and it’s all backed by the buying power, connections and industry experience of Experient. I was a skeptical do it yourselfer at first, but now, after nearly 10 years of having Diane ride in on her white horse from time to time and always making the entire experience so easy and worry free, I will never go back.”

Alison Smith
Director of Marketing, Franchise Development and FRS/Products
Unishippers Global Logistics, LLC

“Diane is the epitome of what dedication looks like! Her thoroughness, attention to detail, and commitment is above par! She is extremely valuable to our company, and her expertise is one to be commended. Any company would be blessed to have Diane as a part of their team because when she’s up to bat, you know it will be a HOME RUN!!”

Sundee Calhoun
Event Coordinator
Kenneth Copeland Ministries

“Our organization was first introduced to Experient and its services by a sales associate we originally worked with during her previous role as a hotel sales manager. It was the first time we utilized the services of a professional travel company. When this person moved, we were assigned a new team leader – Diane.

At the time, we were unsure we would stay with Experient and were considering other companies. During this time of transition, Diane took over our account and was able to negotiate so many concessions for our group – our small group which only hosts one small event annually. This is one reason why Diane is so special. The size of our group did not discourage her from doing everything she possibly could to make sure we were well cared for.

Over the last year we have worked with Diane on other projects due to her energy, her professionalism and her superb communication skills. Our team considers Diane to be one of our other members.

If you are seeking a skilled account manager for your next event, you should certainly request Diane and stick with Experient – they are the way to go.”

Cassie Gilman
Executive Director
University of Oklahoma President’s Associates

“I could fill up an entire web site with positive comments about Diane! Since I started working with her in 2004, I have brought her along with me to three different companies. I would not plan a conference, meeting, or special event without this lady backing me up. If you’ve never had the pleasure of working with Diane, her professionalism, sparkling personality, dedication to her clients and her amazing knowledge for her business will wow you! As long as I’m planning meetings, Diane Steele will be on my speed dial!”

Amy Maxey
Marketing Operations Manager

I joined Experient in 2004 after very successful careers as both a corporate meeting planner and as a hotel sales & catering director. As a corporate meeting planner I managed teams for two different Fortune 500 companies: Sprint & the Zale Corporation. And prior to that, I was in catering sales & convention services management at the Dallas Convention Center as well as various hotels. I learned what it takes, from ALL sides, to make meetings a success!

In addition to my strong work experience, I have also served on the Dallas Convention & Visitors Bureau Board of Directors as well as earned my Certified Meeting Professional designation (CMP).

Because of my extensive professional background along with the invaluable relationships I’ve been able to build, I’ve become a very experienced and successful negotiator for my clients.

My Personal Statement

Do what is RIGHT, not what is EASY.”

My Contact Information

Address: 1913 Marshall Drive Allen, TX 75013
Phone: (214) 509-0589
Fax: (469) 519-4122 |

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