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Hello, I’m Carol McCormack

Senior Event Strategist, ESN

(317) 841-0740

Having worked on both the planner and hotelier side of the industry, I can use my industry knowledge and experience to help you get the “biggest bang for your buck.” When combined with the comprehensive benchmarking resources within Experient, I have the ability to leverage your existing purchasing power with all of our other clients to ensure you receive the most competitive pricing, concessions and contractual terms and conditions.

And thanks to the collective data and knowledge secured by contracting 4.6 million room nights annually, you can be confident you are receiving the optimum combination of rates, concessions, and terms every time.


“The Rolls-Royce events team in North America has worked with Experient and Carol McCormack for over three years. As our third-party meetings management partner, we consider Carol an extension and valued member of our staff. We are confident in her abilities and know she has our best interest at heart. We have an enormous comfort level knowing she is applying her expertise to our hotel selection, negotiation and contract processes. She is exceptionally thorough and is quick to follow through. She is gracious for our business, regardless how big or small. Carol helps us look good by freeing up our time to concentrate on exceeding our customers’ expectations. Carol is a joy to work with and we look forward to many more years of service from her and Experient.”

Donna Hurtman
Director, Marketing Services
Rolls-Royce North America

“Carol has assisted our organization with sourcing, site visits and contract negotiations for our last four annual conferences. I used to do all the work myself. Being able to hand those areas of responsibility over to Experient and Carol has been a tremendous help on my work load. I have been able to spend more time on other aspects of the conference and also on my other areas of responsibility. I trust Carol and I know she will always take good care of us when it comes to our annual conference needs.”

Chris Vachon
Associate Executive Director
Society of Professional Journalists

“The Securities & Insurance Licensing Association has utilized the services of Carol McCormack and Experient for hotel searches and contract negotiations for many years. Carol is an invaluable resource in her ability to blend her in-depth knowledge of the hotel/meeting industry with her understanding of our association to find the perfect conference venues that continually meet our needs. The contract expertise and protection that we gain through this relationship is also invaluable. In situations where we’ve had to enlist the help of Carol and Experient in hotel negotiations and contract disputes, we were never disappointed with the results. Carol’s experience, relationships and respect within the industry continues to be the primary drivers that keeps us coming back to Carol and Experient each year.”

Diana Capes
Executive Vice President
Securities & Insurance Licensing Association

“Carol does a wonderful job finding hotels for our 2,000+ attendee meeting. She works within our guidelines and understands our needs and negotiates the best contract to meet our guidelines and needs. She really has helped us pick the right hotel at the right price for our group.”

Katherine M. Finley, PhD, CAE
Executive Director
Organization of American Historians

I joined Experient in 2002 after almost 20 years in the hotel business including nine years as a Director of Sales of Sales and Marketing. I have a degree in Hotel and Restaurant Management from Purdue University. Since joining Experient, I have earned the Milestone Award for Lifetime Sales Achievement and am honored to have been inducted into the ESN Elite. I am an active member of the Indiana Chapter of Meeting Professionals International serving as President in 2008-2009. I am also a member of the Indiana Society of Association Executives. In my free time, I enjoy spending time with my husband and two grown daughters.

My Personal Statement

My goal is to serve as a trusted advisor and advocate for you and your organization ultimately saving you time, money and stress.

My Contact Information

Address: 9924 Parkway Drive Fishers, IN 46037
Phone:(317) 841-0740
Cell:(317) 496-1059
Fax: (317) 841-0764

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